With International Women’s Day — Sunday, March 8 — fast approaching, it’s a good time to reflect on the ways that we as consumers can support women and women’s rights.
One easy way to do that is to support brands that contribute in some way to the fight for women’s equality in the US and around the world. From brands that contribute a percentage of profits to women’s education worldwide, to those that donate to Dress for Success, there’s thankfully no shortage of companies that are doing the work.
In honor of both IWD and Women’s History Month, we compiled a list of many of the top brands going out of their way to demonstrate their support for women worldwide, starting with a few that are offering special-edition products and givebacks in honor of IWD, as well as brands that give back to women year-round.
On March 8, Lilly Pulitzer will donate 20% of all sales from its Prosecco Pink Fronds Place tennis collection to Women’s Tennis Association charities that are devoted to promoting youth empowerment initiatives, as well as donating $50,000 to the charity.
Throughout the month of March, Casetify has partnered with the nonprofit Malala Fund, which advocates for all girls to receive a secondary education, to donate 100% of proceeds from its Her Impact Matters collection.
Baked by Melissa
Now you canenjoy these delicious, bite-sized cupcakes even more. On March 8, Baked by Melissa will donate 10% of all sales to Dress for Success.
To celebrate IWD this year, Outdoor Voices teamed up with “The Powerpuff Girls” to introduce three new colorways of its Exercise Dress. On March 8, the brand will donate 15% of all shop sales to the ACLU’s Women’s Rights Project, which advocates against the legal barriers that prevent women from having equal rights in America.
On International Women’s Day, the brand will donate 25% of the profits from its Sisterhood Collection to Girls Inc.
For the entire month of March, beauty brand lilah b. is donating 15% of all sales of its Divine Duo Lip & Cheek to Project Glimmer, which focuses to empower and raise the confidence of at-risk teenage girls and women.
From March 8 to March 22, 40% of sales from M.M. LaFleur’s limited-edition Centennial Suit will be donated to She Should Run. The brand also works year-round to provide free clothing for female candidates running for office.
A whopping 25% of proceeds from Fossil’s limited-edition Bijou Karman x Fossil Collection, which includes watches, earrings and totes, will be donated to Girl Rising, from now until it sells out,
Until the end of March, Forever 21 is donating $1 for every item purchased from its IWD shop to EmpowHer or Girls Inc.
Brands that give back year-round
Year-round, 100% of the profits from L’Occitane’s Solidarity Balm are used to fund projects to promote women’s leadership in Burkina Faso. This year’s balm is hibiscus-scented.
Every purchase of one of Tatcha’s full-size skin care items provides one day of school with the Room to Read Girls’ Education Program. As of June 2019, four years after beginning the initiative, the company had funded over 3 million days of school.
Every purchase of this cruelty-free retractable brush results in a $16 donation to Sephora Stands, an initiative that donates $1 million per year to causes including Black Women’s Roundtable, which works to engage, educate, organize and mobilize African-American women of all ages to participate in American democracy.
W3LL People collaborated with Credo Beauty to donate 100% of profits from this limited-edition shade of lipstick to Lipstick Angels, a nonprofit that provides beauty treatments for those battling cancer and other chronic illnesses.
The Body Shop
The Body Shop has a commitment to empowering women worldwide. Since 1994, all shea butter products from the brand have been community traded in association with the Tungteiya Women’s Association, helping the women who produce the shea to achieve an independent income. The brand pays a premium on the product, which is able to fund a variety of community projects that touch the lives of 49,000 people in northern Ghana.
The vegan skin care brand donates a portion of all proceeds to She’s the First, an organization that supports girls’ education.
The skin care brand’s Hope & Grace initiative works to support women’s mental health and has donated over $4.3 million to date to financial grants that focus on prevention, treatment and empowering women.
This sustainable brand focuses on fair trade fashion, ethical labor and gender equality. People Tree partners with a wide variety of global organizations to source its products, including Creative Handicrafts, a fair trade organization that works to empower women to become financially independent.
Not only do Pura Vida bracelets provide work to hundreds of artisans worldwide, but the company also donates a portion of all proceeds to over 175 charities. Five percent of the profits from this bracelet trio will be donated to Boarding For Breast Cancer, a nonprofit dedicated to fighting the disease.
This period underwear brand fights for reproductive rights and education through its GiveRise giveback program, and has donated over 5,000 of its own products to the causes the brand partners with.
Dedicated to advancing and empowering women-owned businesses, Eileen Fisher partners with female business leaders and has donated $2 million to causes that empower women, including Girls Who Code and the Center for American Women in Politics.
The lingerie brand Lively has donated more than 30,000 bras to women in need by partnering with female-focused organizations across the US, including I Support the Girls.
The mission of this feminist clothing brand is to partner with and raise money for charities that support women, specifically women of color and LGBTQ women. Last year, it raised over $400,000 for causes such as Girls Inc. and She Should Run.
Since 2015, Urban Decay has donated over $2 million to causes that support women’s empowerment through its Ultraviolet Edge initiative, which supports nonprofits that fight for the rights of women worldwide.
The Beulah Freedom Programme supports women around the globe who are trapped in the cycle of modern slavery by providing them with skills and employment. The brand donates 10% of all profits to partners who work to accomplish these goals, including Every Child Protected Against Trafficking.
This British skin care brand makes it a priority to give back to female-focused causes, including Women for Women International and Wellbeing of Women.
Aerie has partnered for 10 years now with Bright Pink, a nonprofit dedicated to early detection of ovarian and breast cancer in young women. An impressive 100% of the profit from its Bright Pink collection goes toward the cause, and so far it’s contributed $1.8 million to the nonprofit.
This lifestyle brand for women has it all: decor, office supplies, clothing and even a free advice series. The Honor Roll was created by Ban.do’s founders in order to supply women with the information they need to start or expand their own businesses.
by Bridget Conway